YOU may not have ever noticed, but watches are almost always set to the same time in advertisements.
Although that detail may easily escape people’s notice, brands including Rolex, Swatch and Tag Heuer make sure to set their watches at ten past ten in their marketing campaigns.
Why? Apparently it’s all down to the aesthetics.
It is thought that the positioning of the hands at 10:10 best frames the brand name, which usually appears on the top half of the watch face.
It is also a symmetrical time which is appealing to the eye.
For this same reason, 8:20 is a popular time for clock-sellers to use, however it doesn’t look as “positive” as ten past ten, which also gives the illusion the watch face is smiling.
There are some alternative theories though.
Some people say the Hiroshima atomic bomb exploded at 10:10 and clocks have been stopped at this time to acknowledge that, whereas some fans of the Da Vinci code interpret the position of the hands as the chalice V symbol, the symbol for the sacred.