Aditya Birla Fashion and Retail to acquire 2 ethnic wear brands

Aditya Birla Fashion and Retail Ltd (ABFRL) said on June 10 it will acquire ethnic wear brands Jaypore and TG Apparel & Decor Pvt Ltd to strengthen its position in the branded fashion space. The company said ethnic wear is the largest segment in the Indian fashion apparel market. “The board of directors of the … Read more Aditya Birla Fashion and Retail to acquire 2 ethnic wear brands

Traditional apparel is becoming a part of daily wear

Indian consumers are increasingly spending more on ethnic wear, helping companies such as TCNS Clothing, BIBA, Manyavar, House of Anita Dongre and Soch post strong jump in their revenues last fiscal. Their merchandise, especially premium ones, were mostly visible on catwalks and bridal scenes a few years ago. Now, it has turned mainstream and is being worn … Read more Traditional apparel is becoming a part of daily wear

Now you can wear sweatpants to work without anyone finding out, here’s how

Wade Eyerly got an invitation to the New York Stock Exchange, telling him to come dressed in “business professional” garb. He decided to break the rules. The 39-year-old executive put on a pair of stretch fabric pants that look like slacks but feel like yoga wear. “I was, like, ‘This is amazing,’” he said. “I … Read more Now you can wear sweatpants to work without anyone finding out, here’s how

Which tiara will Meghan Markle wear at her wedding? The history of the accessory offers clues

For decades, the tiara was, at best, a retro piece of costume jewellery. Yet this classic accessory has been showing up on fashion runways from the likes of Saint Laurent and Miu Miu, as well as binge-worthy television shows such as Game of Thrones and Victoria, not to mention The Crown. Even Wonder Woman wears … Read more Which tiara will Meghan Markle wear at her wedding? The history of the accessory offers clues