Traditional apparel is becoming a part of daily wear

Indian consumers are increasingly spending more on ethnic wear, helping companies such as TCNS Clothing, BIBA, Manyavar, House of Anita Dongre and Soch post strong jump in their revenues last fiscal. Their merchandise, especially premium ones, were mostly visible on catwalks and bridal scenes a few years ago. Now, it has turned mainstream and is being worn … Read more Traditional apparel is becoming a part of daily wear

Vietnam garment firms sustain growth in traditional markets

Several Vietnamese garment companies this year have maintained high growth in traditional markets, such as the United States, South Korea, the European Union (EU) nations and member states of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), according to the Vietnam Textile and Apparel Association (VITAS). VITAS vice president and general secretary Truong Van Cam said … Read more Vietnam garment firms sustain growth in traditional markets

This Afghan fashion house is on a mission to preserve traditional textiles

Cheap, Chinese-made nylon burkas are flooding Afghanistan’s north as consumers turn to affordable, mass-produced fabrics — but in Kabul a small, determined fashion house is fighting to preserve the traditional textiles once integral to Afghan culture. Launched in 2006, “Zarif” — “precious” in Persian — commissions traditional cotton and silk from artisanal weavers, then employs … Read more This Afghan fashion house is on a mission to preserve traditional textiles

This wedding season, flaunt your traditional lehenga with a modern twist

Ditch the mundane lehenga for the upcoming wedding season. Wear a georgette belt with a flowy drape, sport cigarette pants underneath embellished sheer lehenga of soft net, experts suggest. Fashion Designers Anu PD and Mini Bindra have listed few ideas: * Wear a georgette belt with a flowy drape and embellishments with your wedding lehenga. … Read more This wedding season, flaunt your traditional lehenga with a modern twist