Ads disguised as news: A drug company’s stealth marketing campaign exposed

It’s rare to get a glimpse behind the curtain of pharmaceutical marketing. And it raises questions about when particular symptoms need to be treated with prescription drugs. It started when CBC learned about a stealth marketing campaign involving a drug company, a well-known Canadian comedian, a doctor and a public relations firm. “Cathy Jones of This Hour Has 22 … Read more Ads disguised as news: A drug company’s stealth marketing campaign exposed