Fashion Rental Customer Journeys Show The Importance of Shopper Objectives

Renting or owning, retailers still need to find a way to serve customers – and make a profit. GETTY The rental business for a long time was an edge case in retail – something Blockbuster did, and U-Haul, and not much else. But the rise of digital retail upstarts included using technology to tackle the … Read more Fashion Rental Customer Journeys Show The Importance of Shopper Objectives

Don’t blame your body, it’s the label: This shopper shows how dress sizes mislead

We have all had moments in the changing room when we realise that two pairs of jeans or T-shirts may be of the same size but don’t fit us in the same manner. But while it may drive some to depression and feeling ashamed about their body, an Instagrammer has decided to use the occasion … Read more Don’t blame your body, it’s the label: This shopper shows how dress sizes mislead