Fashion Rental Customer Journeys Show The Importance of Shopper Objectives

Renting or owning, retailers still need to find a way to serve customers – and make a profit. GETTY The rental business for a long time was an edge case in retail – something Blockbuster did, and U-Haul, and not much else. But the rise of digital retail upstarts included using technology to tackle the … Read more Fashion Rental Customer Journeys Show The Importance of Shopper Objectives