Fashion Rental Customer Journeys Show The Importance of Shopper Objectives

Renting or owning, retailers still need to find a way to serve customers – and make a profit. GETTY The rental business for a long time was an edge case in retail – something Blockbuster did, and U-Haul, and not much else. But the rise of digital retail upstarts included using technology to tackle the … Read more Fashion Rental Customer Journeys Show The Importance of Shopper Objectives

Forever 21 pulls men’s T-shirt after customer outrage

“DON’T say maybe if you want to say no”. Sorry, what? Forever 21 should probably sack the designer who came up with this terrible T-shirt slogan. Also the person who signed off on it. The international fashion retailer came under fire this week for selling men’s tees bearing the offensive phrase. Outraged shoppers were quick … Read more Forever 21 pulls men’s T-shirt after customer outrage