From Rs 5 lakh seed money to Rs 1.6 Cr turnover, how two friends built a clothing company to serve brands like Pepsi and Godrej

In the times of fast fashion and changing trends, online shopping has become the go-to option for millennials. Gone are the days when we used to hop from one store to another to freshen our wardrobe. From western outfits to ethnic ensembles, casualwear to party essentials, everything is available online with the great ecommerce growth … Read more From Rs 5 lakh seed money to Rs 1.6 Cr turnover, how two friends built a clothing company to serve brands like Pepsi and Godrej

7 of the Best Tech Accessories From Luxury Fashion Brands

A bit hyperbolic, sure, but smartphones went from a luxury to a massively accessible necessity quickly and without much of the usual grace period of flaunting afforded to elites and early adopters. So, when everyone’s got one, how do we make our catchall everyday accouterment — our most visible vestige of tech — stand out … Read more 7 of the Best Tech Accessories From Luxury Fashion Brands

How can jewellery brands drive growth?

There is an increased acceptance and preference for diamond jewellery | Image: Shutterstock In the Indian jewellery market, the top 7 leading brands registered a CAGR of 10 percent (according to annual reports and financials from ROC, MCA) over the last 3 years driven majorly by store footprint expansion. This growth is commendable given that … Read more How can jewellery brands drive growth?

Zara Larsson’s Stylist Marcus Paul on His Favorite Brands & Accessories

Swedish pop singer Zara Larsson became an international it girl when her 2016 single “Never Forget You” with MNEK hit No. 13 on the Billboard Hot 100. Today, her impressive vocals, charming disposition and radiant style are all guiding her to a promising career as a rising superstar. Behind all the sartorial glitz and glamour is veteran … Read more Zara Larsson’s Stylist Marcus Paul on His Favorite Brands & Accessories