Ads disguised as news: A drug company’s stealth marketing campaign exposed

It’s rare to get a glimpse behind the curtain of pharmaceutical marketing. And it raises questions about when particular symptoms need to be treated with prescription drugs. It started when CBC learned about a stealth marketing campaign involving a drug company, a well-known Canadian comedian, a doctor and a public relations firm. “Cathy Jones of This Hour Has 22 … Read more Ads disguised as news: A drug company’s stealth marketing campaign exposed

Why watches always show the time 10 past 10 in ads

YOU may not have ever noticed, but watches are almost always set to the same time in advertisements. Although that detail may easily escape people’s notice, brands including Rolex, Swatch and Tag Heuer make sure to set their watches at ten past ten in their marketing campaigns. Guess watches display 10 past 10 in an … Read more Why watches always show the time 10 past 10 in ads