BoF Exclusive | How Gosha Rubchinskiy and Adidas Are Refashioning Football

KALININGRAD, Russia — “It is a riddle, wrapped in a mystery, inside an enigma,” said Winston Churchill in a 1939 radio broadcast on his inability to predict Russia’s intentions during the Second World War. Fashion insiders and streetwear fans faced a Russian riddle of their own in trying to decode designer Gosha Rubchinskiy’s decision to … Read more BoF Exclusive | How Gosha Rubchinskiy and Adidas Are Refashioning Football

Adidas unveils ‘strongest jersey’ for All Blacks rugby team

Sportswear giant Adidas has unveiled the new All Blacks jersey, the ‘strongest we have ever produced’ as per Adidas R&D team, with unique features such as a ground-breaking chassis system and new fabric innovation. The fabric of the jersey is digitally woven together and has weaves that have less probability of ripping. This helps to retain … Read more Adidas unveils ‘strongest jersey’ for All Blacks rugby team

Adidas: Operating profit up 77%; gets nod for FDI in India

Adidas, a German sports goods and sportswear retailer, has reported a rise of 77 per cent in its operating profit in the second quarter of the year to € 414 million. The company’s revenues also increased by 21 per cent Y-O-Y on a currency neutral basis and 13 per cent in Euro terms to € … Read more Adidas: Operating profit up 77%; gets nod for FDI in India

vogue’s Anna Wintour sorry for describing Kanye West‘s Adidas Yeezy three as ‘migrant sublime’

THE goddess of fashion has apologised following a wave of complaint for describing a Kanye West style display as “migrant elegant”. Anna Wintour, the editor-in-leader of yankee trend, used the phrase throughout an look on US speak show overdue night with Seth Meyers. “I apologise if my statement become offensive in any way,” she said. … Read more vogue’s Anna Wintour sorry for describing Kanye West‘s Adidas Yeezy three as ‘migrant sublime’