LAS VEGAS — The largest outdoor trade show in the country, the annual SHOT Show, was held last week.
More than 60,000 outdoor industry professionals, media members, dealers and buyers from more than 100 countries gathered in Las Vegas to peruse firearms, ammunition, optics, accessories, knives, and tactical and law enforcement equipment.
The mishmash of unique interests and varying cultures collide in the aisles of the Sands Convention Center with companies both big and small plying their products to set up the coming year’s business.
Each year, companies show their latest wares in the hopes of catching the eyes of passing buyers and media members who can help promote their products to consumers.
One surefire way to garner attention is to launch a new and innovative product. Here are some new product highlights from this year’s show:
Franchi celebrates its 150-year anniversary this year with a complete departure from their time-honored tradition of providing high-quality, Italian-made shotguns with the introduction of their first ever bolt-action rifle.
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The Momentum was built ground-up with shooting ergonomics as a top priority. Taking the five most popular shooting positions into consideration, Franchi has integrated grip-providing checkering on the numerous hand positions around the stock to improve handling and gripping of the rifle.
Steiner rifle optic
Steiner launched a new rifle optic that should be of particular interest to Oklahoma deer and hog hunters who have shared the agony of finally seeing their prize buck step out just at last light.
The H4Xi rifle scope’s proprietary lens coating allows less light to reflect and promises an industry-leading 96 percent light transmission for high-contrast, high-resolution images in lowlight situations such as dusk and dawn.
The new rifle scope is available in 3-12×56 and 4-16×56 models. While Steiner is known for high-priced glass, the H4Xi comes in at $1,200.
Remington 870 detachable magazine
Remington jumped into the crowd of new and innovative product introductions with the 870 DM (detachable magazine).
Based upon the super popular Model 870 pump-action, the latest offerings are available in six configurations, including a hardwood model and tactical variations. The detachable magazine offers quick reloading of fresh magazines for optimal downrange firepower.
Rifles for left-handed shooters
With declining sales over the last year, some companies have foregone expensive research and development and relied on extending existing and proven product lines to outfit smaller niche markets of buyers who have been overlooked in the buying frenzy experienced over the last five years.
Southpaws in particular are finally receiving industry love in offerings of popular products in left-handed models. Savage Arms has introduced several left-handed models of both rimfire and centerfire rifles.
Benelli launched the venerable Super Black Eagle 3 at last year’s SHOT Show to much acclaim. This year’s line extension of the SBE3 includes a left-handed model, along with a wood stock model and a slug gun version.
Editor’s Note: Greg Duncan is an account executive for Blue Heron Communications in Norman.