Margherita Missoni for Pottery Barn Kids Collaboration coming January 2017. (Photo: Business Wire)

SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, announced today plans for a new exclusive product collaboration with beloved designer Margherita Maccapani Missoni Amos. Composed of over 50 pieces for nursery, bedroom, and playroom, the Margherita Missoni for Pottery Barn Kidscollection captures Margherita’s joyful and imaginative design aesthetic. The collection thoughtfully mixes vibrant colors, inviting textures and playful prints – including Margherita’s namesake flower, the daisy, which is a signature in her children’s clothing collection, Margherita Kids. The Margherita Missoni for Pottery Barn Kids capsule collection, which is Margherita’s first entry into children’s home furnishings, will debut in January 2017.

“I love to create pieces that encourage self-expression and explore individuality. It is a natural evolution from dressing myself and my children to now dressing the home,” said Designer Margherita Maccapani Missoni Amos. “As a mother, I want my collection to inspire my children, Otto and Augusto, and all children to imagine, create and play. I’m very excited to work with Pottery Barn Kids on this collection of textiles, accessories and furniture that reflects a colorful world of possibilities.”

“Collaborating with Margherita Missoni on a one-of-a-kind collection for Pottery Barn Kids is very exciting,” said Jennifer Kellor, executive vice president, Pottery Barn Kids and PBteen. “The vibrant mix of colors, textures, and prints is celebrated in her beautiful and playful collection of home furnishings for kid and baby.”

The Margherita Missoni for Pottery Barn Kids collection will be available January 2017 at Pottery Barn Kids stores and online at potterybarnkids.com. For the latest news on the collection, visit potterybarnkids.com/Margherita-Missoni.


Born in Northern Italy, Margherita Maccapani Missoni Amos, is the eldest daughter of Angela Missoni, Creative Director of the renowned Missoni brand, and the granddaughter of the house’s founders. Having grown up in the idyllic countryside of Sumirago, amidst a family of fashion designers, Amos developed a keen eye and a unique sense of personal style from at a very young age. She also dreamed of becoming a designer like the women in her family. After University, Amos studied drama in New York, then moved to Paris and Rome to pursue a career in acting. During this time, Amos also functioned as Missoni Brand Ambassador. Amos eventually settled back in Sumirago and began consulting on important projects, such as the Missoni for Target collaboration, and eventually joined the Missoni creative team as the Designer of Accessories, Swim, and Missoni Girls. Amos then met her husband, Eugenio, a race car driver, and shortly thereafter started a family of her own. Following the birth of her two sons, the fashion darling brought her innate sense of style, entrepreneurial spirit and personal experience as a mum to her distinguished kidswear collection, Margherita Kids, which launched in March 2015. Amos is frequently featured in pages of women’s fashion magazines around the world for her own personal style & fashion. She regularly appears on best-dressed lists, which has led to additional collaborations for both herself and the Margherita Kids brand.


Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates 87 company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, Philippines and Mexico, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. The company is headquartered in San Francisco, California.


Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 626 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines and stores and e-commerce websites in Mexico.

[Source:-Business Wire]