Reliance Trends inaugurated its concept store on 25 March, in the Infinity Mall at Malad, Mumbai. The spring/summer 2016 collection primarily features ethnic wear, fresh with a pop of colour, traditional prints and contemporary designs. In an attempt to stay up with the digital times, the store incorporates technological additions, sure to wow the shopper.
Excited to showcase the new collection, Akhilesh Prasad, CEO, Reliance Trends, says “As a brand, we consciously create high quality and accessible fashion for everyone. This time around, we are bringing some unique designs, inspired by leading international fashion brands, and that too at affordable prices. We are quite excited.”
Actor Ileana D’Cruz took to the stage during the fun and funky fashion show presenting the ethnic, casual, and western wear of the Reliance Trends ‘Spring Summer ’16 Collection. A concert by one of Bollywood’s most energetic performers, Benny Dayal, followed, as dancers from the Bosco and Caesar Dance Troupe entertained.
A fan of Reliance quality of merchandise, Ileana commented on the collection on behalf of the masses saying, “People want to reach out to a brand they’re comfortable with, and that’s what Reliance represents. This new concept store experiments with fresh trends, while at the same time, remaining loyal to its consumers. This time around, there are also selfie zones in the trial room for the girls, and free wifi in all stores, for the guys. Now, everybody is happy!”
This new collection is a vast amalgamation of all types of categories. AVAASA is the line for Indian wear. DNMX introduces the new denim brand. TEAMSPIRIT features a line incorporating lifestyle and attitude. The NETWORK line showcases the range of workwear, while PERFORMAX is the line for sportswear and active wear.