Nemichand Bamalwa and Sons (J) are redefining jewellery shopping in Kolkata

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WHEN WE DROPPED in to check out the new address for fine luxury jewellery by Nemichand Bamalwa and Sons (J), a couple of factors stood out making it a unique destination for a jewellery shopping experience. The Jewellery Spa section adjacent to the exquisite boutique, deserves mention first. While checking out the collection of the brand, you can watch your precious ornaments getting a new lease of life at the spa, through the glass wall.

Talking about this feature, Rahul Bamalwa, partner of Nemichand Bamalwa and Sons (J) says, “After a certain time jewellery, stocked in our lockers loses their shine or they need some repair. This space is for cleaning, shining, polishing, repairing and setting solutions. So while sitting and browsing through the exclusive collection one can watch their trinkets getting treated in the spa. We have ultrasonic cleaner, polish machine and even a gold testing machine.” The temple jewellery with the intricate detailing and the heavy jadau necklaces with pastel shades of pink meenakari work, are certainly conversation starters.

The second most important part is, of course, the fresh edit and we were floored by the new designs showcased in the 5,500 sq ft outlet. The precious yellow metal has been given the most contemporary twist that will appeal to the sartorial sensibilities of millennial who look for light-weight and chic jewellery. While they also have a range of traditional diamond, polki, jadau and gold pieces, we were drawn to a particular gold necklace with antique effect and we loved the use of dark pink stones in it. Another piece with structured leaves coloured in green makes it extremely wearable. Adding to their collection will be pendants that play with the unusual combination of diamonds and meenakari, we are informed.

The store also has a well-stocked library with books and catalogues from different parts of the world. Besides their in-house designers who are ready to assist you in creating your own personalised piece, Rahul says, “This library will expose the customers to jewellery designs from Hong Kong, Switzerland, China and Korea.” For men there is a separate section and they can pick up trendy bracelets, cufflinks, chains and more.

Rs 5000 onwards

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