main consumer brands collaborate to release the girls’s on-line purchasing competition #wosf

The ladies’s on line buying pageant (WOSF) is a flagship annual online purchasing event conceptualized via that has been introduced together by using a collective of brands that are vertical leaders in diverse categories – a first in India. Culminating on mother’s Day (may 8, 2016), this collaboration includes Lenskart, Voonik, Titan Raga, Uber, sure bank, Croma, Yatra, Purplle, FirstCry, Clovia, MissMalini Publishing, Weddingz, Mobikwik and FirstPost amongst others, and pursuits to provide their curated collections on the first-rate promotional costs.’s Founder and CEO, Kapil Hetamsaria says, “i am incredible excited to see how an idea born over a dinner communication a few months ago has snowballed into an occasion that has the capacity of turning into a highest quality annual belongings pushed by way of main manufacturers. It has definitely been a pleasurable enjoy, seeing the level of collaboration and exuberance across all the participating manufacturers, be it Croma with a dominant offline presence or a Lenskart and Voonik who are killing it within the e-comm space or then leading content material gamers – and FirstPost – who already influence shopping for behaviours as a consequence helping market upstream inside the customer acquisition method. With all manufacturers unified with the aid of one common factor – to convey the high-quality and widest range of merchandise and gives to the lady shopper – I study it as a win-win- win scenario. One for the manufacturers, one for the client and and one for the general on-line eco-gadget.”

Kapil Hetamsaria and Runit Shah Co-Founders VelvetCaseKapil Hetamsaria and Runit Shah Co-Founders VelvetCaseThis shopping competition could be introducing special offers and offers, to provide tremendous basket value to the Indian woman purchaser. WOSF will consist of all the important categories such as garb and fashion, beauty, jewellery, eyewear, undies, Bridal, mothers & kids, electronics, domestic & kitchen, and tour. aside from the reductions, numerous brands may also be launching new product traces as properly at WOSF 2016.
Manish Taneja, Founder & CEO of splendor logo Purplle has this to mention, “WOSF is off to a super begin, bringing no longer only all the e-commerce giants collectively, but additionally making it women-orientated – just in time for mom’s Day. is proud to be associated with WOSF and is eagerly looking ahead to its extremely good success!” leading purchaser brands that have been thriving in the e-trade environment are coming collectively for the primary time, to paintings facet-via- side and broaden this one forestall purchasing destination for nowadays’s modern-day ladies in India. This integrated technique has allowed this collective of non-competitive vertical leaders with comparable target audiences, to decrease value of acquisition even as providing greater picks to purchasers, all in one destination. With every corporation deploying their very own belongings for the greater desirable of the collective, the organic marketing reach multiplies manifold.

Sujal Shah, CXO at MissMalini added, “ladies play a vital part inside the persevering with growth story of e-commerce in India. For years, MissMalini has served girls engaging content from Bollywood, fashion, and life-style; content that directly and not directly influences purchasing selections. we’re continually seeking to assist progressive ideas that benefit our readers. WOSF is a exquisite instance of this mantra. It’s a collective of like-minded companies, working together to deliver more fee to women shoppers in India. We’re excited to play a lead role in evangelizing this one of a kind occasion prepared by way of Velvetcase.”

Upasana Taku, Co-founder, MobiKwik said, It’s interesting to be part of WOSF. we’re glad to join the pageant as the special wallet companion. MobiKwik will ensure that women face no hassles while making bills for his or her shopping purchases. With cashbacks on offer, we are able to additionally sweeten the deal for many!

Sujayath Ali, CEO & Co-Founder, added, at Voonik, we’ve usually believed that ladies want a separate platform for fashion discovery as their shopping wishes are exceptional from that of guys. We see a comparable vision in the back of WOSF and are overjoyed to be the garb partner. We need to have fun the spirit of mom’s day with the aid of making festive offers to be had across classes. Following the week-long competition, 2 according to cent of the entire GMV may be donated to smile foundation, the NGO partner of WOSF, to assist fund their efforts in infant schooling, girls empowerment and helping female baby. #ShopForASmile