Levi Strauss applies for permission for direct retail

Courtesy: Levi Strauss & Co

Denim principal Levi Strauss & Co has sought the government’s permission for converting its current neighborhood wholesale entities into retail. It joins a list of overseas manufacturers that want to capitalise on coverage liberalisation in India.

The website of the department of business policy and promotion (DIPP), the nodal enterprise for foreign direct investment in India, shows that the yankee enterprise filed an application on April 11, searching for approval for its existing wholesale entities to have interaction in direct retailing and e-commerce.

Levi Strauss is the modern overseas employer to are trying to find permission for direct retailing and e-trade. clothing and casual put on manufacturers that had carried out ahead of Levis Strauss include Pepe jeans, Adidas and Puma. Pepe is asking at putting in place huge layout, employer-owned stores, even as Puma plans to perform its personal e-commerce portal.

In November 2015, the government relaxed the guidelines for FDI in retail, allowing producers to promote their merchandise via wholesale, retail and e-trade channel as properly.