Jewellery designer Neety Singh, who has unveiled a new wedding and festive collection, feels that modern women are willing to experiment while accessorizing themselves as their choices have evolved over the years.
“Today, the demand for precious and semi-precious stones have increased and women not just focus on buying gold or diamond. They are aware of the trends and have their own style, which in turn help all the jewellery designers to come up with new designs and trends,” she added.
When asked how things are changing in terms of jewellery business in India over the years, she says that minimal is more for regular wear but customers are unabashed about bold jewellery when it comes to occasions.
“A woman wants the heads to turn. It is all about keeping your jewellery more subtle and more attractive it will look and will create an impact with your complete look.
She also says that today with the new trends, the semi- precious stones are not just considered a must in your jewellery piece but the combination of precious stones and semi- precious stones are now ruling the trends.