Goodbye, Goop: Why Gwyneth Paltrow’s lifestyle brand is in trouble

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Gwyneth Paltrow’s lifestyle brand Goop has, in a statement, clarified that there are no safety concerns in consuming the Mother Load vitamin supplements being sold by them.

The lifestyle brand made headlines in the United Kingdom on Sunday, for allegedly selling a potentially hazardous product called ‘The Mother Load’ to expectant mothers.

Following the allegations, Paltrow’s brand issued a clarification. “When used as recommended, Goop’s ‘The Mother Load’ supplements are safe during pregnancy. ‘The Mother Load’ contains a very moderate 450 mcg (1500 IU) of vitamin A (preformed vitamin A as retinyl palmitate), which is less than the recommended daily intake of 600 mcg per day,” US Weekly quoted the spokesperson as saying

The spokesperson further said, “The 4000 IU beta-carotene included in Mother Load is only converted in the body to vitamin A as needed, and there is no safety concern for eating this, as there would be no safety concern for eating a large number of carrots containing beta-carotene. The ‘Mother Load’ package contains a warning that pregnant women should not consume more than 10,000 IU vitamin A daily due to the risk of birth defects.”

According to a report in The Times, the brand was reported to British regulators by a charity called Good Thinking Society. The charity has accused the company of issuing “potentially dangerous” advice related to unproven, health products, the report further stated.

Gwyneth shares two children, daughter Apple (14), and son Moses (12), with ex-husband and Coldplay front man Chris Martin.

Earlier this month, Paltrow tied the knot with producer Brad Falchuk in a private wedding ceremony in the Hamptons.

[“source=TimeOFIndia”]