Framingham resident launches eco-friendly fashion collection at GreenFest

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HOLLISTON – Before 24-year-old Nathalia JMag made a name for herself as a finalist on the hit Bravo TV show “Project Runway” in 2016, she was a college student at odds with the fashion industry.

During her junior year at Framingham State, after having changed her major for the fourth time, JMag became a fashion and merchandising major.

Before that, JMag had been a business administration major, a biology major and a sociology major, but none of those were the right fit, she said.

JMag loved fashion and design. She had always known she wanted to do something in that industry, and now she was finally on the right path. … Or so she thought.

What JMag didn’t know was that the fashion industry – right after the oil and mining industry – is the second largest polluter in the world, according to numerous sources including EcoWatch, an environmental news site. The fashion industry titans care more about making a profit than being sustainable and environmentally conscious, she said.

As JMag started reading up on the subject, her idealized vision of the industry started to fog as she learned about its tactics of using unsustainable fabrics and relying on pollution-inducing manufacturing, she said.

“When I learned that, I got really sad and discouraged,” she said. “I was like, ‘oh my God, I don’t want to go into an industry that hurts the environment.’ I love the environment.”

It was then that JMag, a Framingham resident, decided to take a stand and be a “part of the change, not the problem.”

JMag became an eco-fashion designer.

Instead of relying on fabrics that are shipped from overseas, JMag creates everything herself. And instead of throwing unused fabrics away, JMag holds onto them for future projects in a method known as “the zero-waste approach.”

On Aug. 12, JMag will showcase her first all-sustainable collection in the 10th Annual Boston GreenFest in City Hall Plaza and Faneuil Hall. Her line will be shown from 5-6 p.m. on the Metro Main Stage.