“DON’T say maybe if you want to say no”. Sorry, what?
Forever 21 should probably sack the designer who came up with this terrible T-shirt slogan. Also the person who signed off on it. The international fashion retailer came under fire this week for selling men’s tees bearing the offensive phrase. Outraged shoppers were quick to point out on social media that the shirt’s message was more than a fashion faux pas, it was “advocating rape culture” and “victim shaming”.
Forever 21 has since pulled the controversial $19.90 T-shirt from shelves and online after being slammed with complaints. The item is still visible on their website, but has been marked with a ‘Sold Out’ tag.
The company also released a statement in response to negative customer feedback: “Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously.
“With regards to the T-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologise to anyone who was offended by the product.”
This isn’t the first time the US mega brand has landed itself in trouble for a tasteless tee. In 2011, it came under fire for selling shirts with ‘Allergic to Algebra’ splashed across the front. Customers claimed it spread an anti-academic message to young women.
The affordable fashion chain has also been accused of trying to push a Christian agenda by selling shirts with religious words such as ‘Love, peace, faith, hope, Jesus,’ ‘Thank God’ and ‘Believe in me’.