For the second year running the event buzzed with daring fashion, out of this world hairdressing and the very latest ideas in make-up and beauty, culminating in a grand finale fashion show cat walk hosted by BBC Radio Lincolnshire.
The event ran from April 28 to May 5 and kicked off with real models from Lincoln BIG and Macmillan Cancer Support replacing mannequins in the shop windows of retailers including St Barnabas Lincolnshire Hospice, Marks & Spencer, Primark, New Look, Next, Roman Originals and Debenhams.
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Debenhams hosted a children’s fashion show in the restaurant where the mini models showcased the latest summer trends from Mamas and Papas, Mothercare, Primark, Debenhams and Trespass, as the crowd was treated to a special performance by Lilac Theatre Dance.
Stylists from Talking Heads demonstrated the latest hair trends in the Waterside Shopping Centre, Marks & Spencer staged a fashion show preview before the catwalk finale at the Alive Church in Newland, and Debenhams hosted a prom night for fashion savvy teenagers.
Jess Wickham, events and marketing assistant at Lincoln BIG, said: “The week was incredible. Retailers have really taken their own initiative in organising their own events.
“Lincoln Fashion Week is only in its second year and we are amazed at how well received it is.
“We are getting ready for next year already and we have lots of requests from people wanting to get on board.
“There’s a real buzz about it in the city.”
The Waterside Shopping Centre was the key sponsor of Lincoln Fashion Week and also hosted fashion fairs during the week. Other sponsors included St Marks Shopping Centre and Virgin East Coast.
The train operator provided free first class travel from Lincoln to London for models, retailers and shoppers to attend a fact-finding mission to London Fashion Week.