CaratLane, India’s leading omni-channel jeweller announced the launch of a first-of-its-kind initiative by any jewellery brand in India to support ‘design’prenuers’ to bring individual talent into the industry. CDI will nurture jewellery designers with a 6-month mentorship, hands-on training from industry experts and a deep understanding of the entrepreneurial role of design in business. Designers will not only witness their work of art take shape into real jewellery but will also be appreciated with paid rewards and a certain royalty to be earned from the business drawn by their creations.
Announcing the launch, Mithun Sacheti, Founder & CEO, CaratLane, said, “Jewellery designers today find it increasingly difficult to find a breakthrough into the industry. There is a lot of design talent in India, but many designers find it a challenge to give shape to their ideas in the form of actual jewellery collections. CaratLane’s Design Incubator has been conceptualised to mentor talented designers create designs that have consumer relevance and nurturing their entrepreneurial spirit to get a complete business perspective on it.”
Winners will get to launch a collection of their jewellery while working as part of the CaratLane design team and get a stipulated royalty from the sale of the designs.