HIS fiancee Jesinta Campbell is known for being the model in their relationship, but Lance “Buddy” Franklin has given it a good shot in a new campaign for menswear brand Politix.
Franklin stars in the label’s new winter campaign, which launches this weekend to coincide with his first game with the Sydney Swans this season.
The 29-year-old has been out of the game since September, after revealing his long battle with mental illness.
In the realm of men’s fashion, Politix is a brand you’d normally see on men like The Bachelorette’s Michael Turnbull or Lleyton Hewitt, rather than a stylish bloke like Ian Thorpe.
Franklin brings some much-needed Country Road vibes to Politix, along with fellow ambassador Harry Kewell, who is currently living in the UK.
“As a sportsman I spend a lot of time in playing and training gear, so a fashion shoot is different for me. I’m not sure if modelling will ever feel totally comfortable but I’m enjoying myself,” Franklin said in a statement.
Lesser-known Australian fashion labels have a history of forking out big bucks to lure huge celebrities into being the face of their brands.
The 94-year-old American style icon Iris Apfel, known for her oversized glasses and colourful accessories, was recently signed to front a campaign for Australian fashion brand Blue Illusion.
The label previously landed French actress Juliette Binoche for a different campaign.
Elizabeth Hurley came Down Under in 2013 to promote her swim and resortwear collection with Queenspark.
But Hurley already had a connection to Australia through her former partner Shane Warne. The pair dated for three years and got engaged in 2011, before calling it quits in 2013.
And Kendall and Kylie Jenner caused a fuss last November when they kept Sydney’s top fashion editors waiting more than 90 minutes at a lunch in Rose Bay to promote their clothing line with Forever New.