Online designer accessory portal; Pookaari.com announced the launch of its long term association with jewellery designer, Mrinalini Chandra with a limited edition line created exclusively by the eclectic artisan for the portal.
The muse being Lewis Carroll’s delightful “Alice In Wonderland”; this line includes seven unique, exquisite pairs of earrings. Drawing their inspiration from nature, the pieces display a whimsical adaption of natural flora and fauna and showcase a playful combination of artistry and design.
“Pookaari.com was started with a vision to offer the women of today a one stop destination for all accessories. We are very excited about our association with Mrinalini as her creations provide the portal with yet another facet; one that is fun, youthful and vibrant” stated Coimbatore based entrepreneur, Srivyashnavi Anush, Founder of Pookaari.com. The online store showcases collections from various young designers, Valliyan, Quirbox, Studio Kassa and House of Hula amongst various others.
When asked about her creation for the new association, Mrinilini Chandra stated, “My collection is designed for the metropolitan woman of today. It conveys the symphony of artistic instincts, combining the charisma of a visit to wonderland making them a classic possession. I have adorned the line with delicate flowers, petals and tiny monkeys dancing around and encrusted the pieces with specially hand cut gems stones to resonate beauty in each pair.”
The launch of the association was held at the popular lounge, Villa 69 and hosted by ace fashion designer, Nishka Lulla. “It gives me great pleasure to host an event of this nature. Pookaari.com is a leading concept and a great platform for Indian jewellery designers to jump on board with. I adore Mrinalini’s style and I believe her collection will hit it off immediately with the audiences.”
Tejini Kariappa, founder of Estrada PR and Advisory which put together this association expressed, “Collaborations are an infallible way to create a holistic approach for any brand. We wanted to introduce yet another trend within Pookaari.com’s multifaceted business and truly believe that Mrinalini’s eclectic, original style echoes the right fit for our search.”
The event was took place over High Tea and was attended by a guest list of some of the most popular names across the Bollywood and Fashion Industry, like Mugdha Godse, Tisca Chopra, Pallavi Sharda, Nidhi Subbaiah, Manasi Scott, Neeta Lulla, Nikhil Thampi, Sonaakshi Raaj andArpita Mehta, high fashion writers and bloggers who witnessed the commencement of this distinctive alliance between the two brands.