Alternative Apparel To Open Store

When Alternative Apparel added accessories, they quietly dropped the latter part of their name in favor of the more streamlined “Alternative.” They also decided to host a proper show, albeit a properly alternative one, at LA Fashion Week. They gathered a few of their favorite models and dressed them in the spring collection, but instead of a DJ they asked the The Silver Lake Chorus to perform songs from Phoenix and Radiohead. The show, at Palihouse, was styled by Ilaria Urbinati and acted as a preview of what’s to come when they open their first standalone store on Abbot Kinney Boulevard in Venice next month: earth toned slouchy jersey dresses with easy printed skirts, colorful scarves and canvas bags—or, exactly what you’ll want come fall.