Alice + Olivia and Neiman Marcus are the latest fashion players to embrace the see-now, buy-now phenomenon. The designer and department store are partnering on a pre-Coachella fashion show on April 13 at NeueHouse Hollywood in Los Angeles.
The show will feature items from Alice + Olivia’s buzzed-about Grateful Dead capsule collection paired with limited-edition items from the spring ’16 line. Twelve items will be stocked at Aliceandolivia.com and Neimanmarcus.com as the show begins.
Ken Downing, SVP and fashion director of Neiman Marcus, will co-style the runway show with Stacey Bendet, CEO and Creative Director of Alice + Olivia.
“It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey,” said Downing in a statement. “She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires. Creating a highly curated, creative, clever, and in-season fashion show, as only Stacey can do, with a Buy-Now-Wear-Now mantra, makes sense for her fashion followers that love and adore what she designs.”
According to the companies, they decided to partner on the initiative after a recent study by CFDA after the group’s recent study with Boston Consulting Group concluded “that deliveries must better match the actual, physical season and our consumers’ behaviors and needs.” The timing with Coachella was also strategic, according to Bendet.
“I hope to inspire consumers worldwide to kick off their festival season with Alice + Olivia,” Bendet said in a statement.” “I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”