Fashion retailer Abercrombie & Fitch Co. has decided to fund SeriousFun Children’s Network with US $ 15 million for the next five years.
The SeriousFun Children’s Network is a global community of camps and programmes where children suffering from serious illnesses get to experience fun for a while, empowering them to believe in themselves and lead fuller lives. The network consists of 30 camps and programmes across the globe, with locations in the US, Europe, Asia, Africa, Israel, and the Caribbean.
Also Read – S Korea passes Safety Management Act for children’s textile products
In the past five years, Abercrombie & Fitch associates have dedicated over 7,000 hours at Flying Horse Farms, a member camp, to make the programme more welcoming for the campers, the company said in a press release. “Our associates are passionate about this partnership and our further commitment to SeriousFun will allow even more opportunities for them to get involved in camps throughout the world. We wholeheartedly believe in the wonderful work that is occurring throughout the SeriousFun network and we are thrilled to provide more support to the organization in the coming years,” said Fran Horowitz, President & CMO at Abercrombie & Fitch.
The brand will also introduce camp-inspired T-shirts in its stores and all sales from the merchandise will benefit SeriousFun Children’s Network. Moreover, the assortment will go beyond the stores and into the camps worldwide. In 2015, the Company donated 45,000 t-shirts for campers, volunteers and staff at 13 camps around the world.
Also Read – Kohl’s donates funds towards CSR activity
Overwhelmed with the support, Mary Beth Powers, CEO ofSeriousFun Children’s Network, averred, “We are beyond appreciative of the support and resources the team at Abercrombie & Fitch has given to SeriousFun over the last several years and we are excited to launch this long term, network-wide partnership.”