30 Under 30 Designer Claudia Li Shows Her Fall/Winter 2017 Collection At New York Fashion Week

What’s the angle on fashion designer Claudia Li?

For the 2017 FORBES 30 Under 30 honoree, there’s nowhere to go but up with a mentor like British designer J.W.Anderson—and Li’s fall/winter 2017 collection is her most elevated work yet—literally, with models standing on three-foot-high mirrored podiums at her New York Fashion Week presentation.

Showcasing her fourth NYFW season, Li, 27, is considered “older” for launching her own line. Her current collection reflects her journey growth as a designer.

“For me, this collection is much more grown up than last season because I’ve grown up as a woman since my first collection,” Li explained (in a delightful Australian accent). “The story is of a girl—instead of traveling to the future, she travels back in time to learn and grow from some strong female figures in history.”

Speaking with Li before her presentation at Chelsea’s ArtBeam studios, there was a calm in her voice typically nonexistent during Fashion Week. The relaxed backstage environment she fostered reflected her collection’s ease and effortlessness.

“There were definitely some hard moments in my career,” Li explained. “But when I see the collection and the story coming alive every season, I just forget about that. I don’t feel tired anymore.”

While Li’s designs emphasize the obscure angles of a woman’s body—elbow, shoulders, collars, knees, and wrists—the mirrors exaggerate the angles even more. Her fall/winter 2017 collection features the oversized silhouettes consistent in her previous lines—especially mid-calf cuts and bell sleeves. Li continues to incorporate her favorite fabrics, denim and dress-shirt, into several looks, but she also introduces refreshing pops of fur and corduroy.

Though her aesthetic has always derived influence from menswear, this season infuses men’s tailoring even more—even though last September’s “feminist-floral” orchid-inspired line featured a few men’s looks (and even included a transgender model).

Focusing exclusively on women this season, Li explained, “For me, it’s about connecting with my audience. It’s not about who I want the clothes in—it doesn’t really matter where you’re from or who you are, as long as you’re connecting with the story and what I’m trying to say.”


These all-white ensembles were the two standout looks from Claudia Li’s fall/winter 2017 collection.

This season’s hues—cerulean, orange, bold plaid—are much more saturated than the sorbet-pastel palettes of prior seasons. Despite Li’s use of strong colors, two all-white overcoat ensembles stole the show. The pristine jackets were draped over cream silk shirts with spiral puffed sleeves, but other pieces of outerwear were worn alone. A plaid raincoat with poncho detailing was particularly stunning, as was a khaki plaid jumpsuit worn like an overcoat.


Li, whose collections have typically featured a soft pastel palette, experimented with plaid this season.

With pantsuits in vogue this season, Li took a modern, asymmetrical interpretation of the professional ensemble. One beige outfit fused the tracksuit with the pantsuit, merging work and leisure.


Claudia Li is bringing corduroy back into vogue.

While velvet has been the sartorial statement of the season, Li takes the trend to another level—to corduroy, the ridged sibling of velvet. Mixing thick and thin cords, a blue flared dress with rounded shoulders and an orange blazer with pants peaked at the knees successfully reintroduced the textile into style.

Just weeks ago, Li won the 2017 Fashion Group International (FGI) Rising Star award for womenswear—further solidifying her place as an emerging designer to watch. “I think creatively, I feel much more freedom to express now,” Li commented. “I’m refined because I’m growing and still learning. It’s a marathon, slow and steady.”