Traditional apparel is becoming a part of daily wear

Indian consumers are increasingly spending more on ethnic wear, helping companies such as TCNS Clothing, BIBA, Manyavar, House of Anita Dongre and Soch post strong jump in their revenues last fiscal. Their merchandise, especially premium ones, were mostly visible on catwalks and bridal scenes a few years ago. Now, it has turned mainstream and is being worn … Read more Traditional apparel is becoming a part of daily wear