Traditional apparel is becoming a part of daily wear

Indian consumers are increasingly spending more on ethnic wear, helping companies such as TCNS Clothing,¬†BIBA,¬†Manyavar, House of Anita Dongre and Soch post strong jump in their revenues last fiscal. Their merchandise, especially premium ones, were mostly visible on catwalks and bridal scenes a few years ago. Now, it has turned mainstream and is being worn … Read more Traditional apparel is becoming a part of daily wear